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Spotting window shoppers

Spotting window shoppers *Spotting window shoppers is part of the “How to set up your Startup B2B Sales Process in 3 weeks” series.   What is a window shopper? That’s a person [...]

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Buyer process and stages

Buyer process and stages *This article is part of the “How to set up your Startup B2B Sales Process in 3 weeks” series.   The Buyer process As Newton’s third law states for every [...]

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How to do B2B market research

How to do B2B market research *This article is part of the “How to set up your Startup B2B Sales Process in 3 weeks” series.   Once you’ve successfully built your value [...]

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Building your B2B value hypothesis

Building your B2B value hypothesis *This article is part of the “How to set up your Startup B2B Sales Process in 3 weeks” series.   The first thing a founder needs to be clear on [...]